This spring, a fast food establishment named Bored & Hungry opened in Los Angeles, the first café inspired by a Bored Ape Yacht Club NFT. Now, the organization behind that restaurant is bringing in artist and NFT fan Snoop Dogg to launch their next NFT-themed diner.
Snoop Dogg and Food Fighters Universe, a Los Angeles-based firm co-founded by Andy Nguyen, Kevin Seo, and Phillip Huynh, have announced plans to build Dr. Bombay’s Sweet Exploration, a “immersive retail dessert experience.”
Snoop (born Calvin Broadus Jr.) has given his Bored Ape Yacht Club avatar the name Dr. Bombay. With 10,000 distinct avatars showing bored cartoon apes, the Bored Ape Yacht Club is one of the most popular Ethereum NFT collections. To far, the NFTs have generated a total of $2.1 billion in secondary market trading activity.
The Bored Ape Yacht Club, which was founded by Yuga Labs, allows NFT holders to monetize their photographs. Bored Apes has been utilized for a variety of items, including clothes, beer, and marijuana packaging, as well as virtual band ventures and prospective film and television productions.
In other words, Snoop’s dessert restaurant isn’t a “official” Yuga Labs-created Bored Ape restaurant, but the rapper is completely within his rights to utilize his own NFT image for it. An NFT is a digital picture of an ape that serves as proof of ownership, as well as access to a community of owners, commercial rights, and other privileges.
Bored & Hungry follows in the footsteps of the impending dessert shop. As Decrypt observed when visiting the café in April, it has branding and design inspired by the restaurant’s owners’ Bored Ape and Mutant Ape Yacht Club NFTs. Food Fighters Universe intends to establish its own NFTs, which will offer a variety of benefits in the vicinity of its restaurants.
Snoop Dogg is already well-known in the NFT world. He is the owner of Bored Ape Yacht Club NFTs and has worked on projects like as Ethereum’s The Sandbox and Cardano’s Clay Nation. He also created NFTs inspired by the Nyan Cat meme.
Cozomo de’ Medici, a pseudonymous Crypto Twitter figure and NFT collector with a rich multi-million-dollar collection of CryptoPunks, Art Blocks, and XCOPY pieces, claims to be the rapper. Snoop’s kid, Cordell Broadus, goes by the Twitter handle Champ Medici and is also a part of the restaurant project.
In a statement, Cordell said, “Food Fighters Universe is linking food and Web3 and creating a road with real-life value for NFTs.” “It’s the restaurant industry’s future, and my father and I are ecstatic to join the team and put our experience to work bringing Dr. Bombay to life.”