“Transforming Twitter into a WeChat-like super app would be a massive undertaking for Musk,” Jasmine Enberg, a principal analyst at Insider Intelligence, told the Associated Press. “Changing consumer behavior is hard — something that Meta (then Facebook) quickly discovered during its own super app ambitions.”

The Tesla CEO also drew comparisons between Twitter and TikTok, owned by the Chinese tech company ByteDance, when discussing content standards on Twitter.

“The standard should be they are entertained and informed,” Musk told employees. “TikTok is interesting, but you want to be informed about serious issues as well. And I think Twitter, in terms of serious issues, can be a lot better at informing people.”